![]() ![]() Meston’s arches, crafted by sign-maker George Dexter, made their debut in 1953 with the first franchised McDonald’s at Phoenix, Arizona. A new roof sign boasted “McDonald’s Famous Hamburgers”. Eight years later the brothers re-launched it with their new assembly line fast-food concept, meaning they could sell burgers at 15 cents, half the price of their competitors. He ran it with sons Richard (‘Dick’) and Maurice (‘Mac’) who, in 1940, moved the stand to San Bernardino. In 1937, Patrick McDonald, who had come to California from New Hampshire the previous decade, opened The Airdrome, an octagonal drive-up hot dog stand outside Monrovia airport, northeast of Los Angeles. But this famous M logo formed of two intersecting golden arches and developed over a number of years came about more by accident than design. Under the sign of these arches, currently on display at more than 30,000 restaurants in 119 countries, 68 million customers a day are served variations on a theme of burgers and fries washed down with Coke and shakes. ![]() And yet the world’s most famous arches may well be those – with no claim to high culture, innovative engineering or grand historical narrative – of McDonald’s. ![]()
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